#findmike - IN

We devised a viral global social media campaign for our documentary The Stranger on the Bridge to underpin the central story of kindness at its heart, challenge stigmas about mental health and build a legacy that would live on after the film.

The idea for the campaign was built around the compassion of the stranger who stopped to help Jonny when he was on Waterloo Bridge. Just as that human contact was pivotal, we wanted to embrace the power of connection as a force for good. #findingmike (spoiler alert) not only helped Jonny track down his stranger but also opened up conversations about mental health.

It became one of the biggest social campaigns of the year. Followed by more than 350 million people. Trended in 25 countries. Outperformed #obama #beyonce and #manchesterunited

After the film we used #findingmike to encourage people to share stories about the ‘Mikes’ in their lives - people who had helped them through difficult times and who they wished to thank - and created a life-affirming catalogue of Good Samaritans.

We devised a viral global social media campaign for our documentary The Stranger on the Bridge to underpin the central story of kindness at its heart, challenge stigmas about mental health and build a legacy that would live on after the film.

The idea for the campaign was built around the compassion of the stranger who stopped to help Jonny when he was on Waterloo Bridge. Just as that human contact was pivotal, we wanted to embrace the power of connection as a force for good. #findingmike (spoiler alert) not only helped Jonny track down his stranger but also opened up conversations about mental health.

It became one of the biggest social campaigns of the year. Followed by more than 350 million people. Trended in 25 countries. Outperformed #obama #beyonce and #manchesterunited

After the film we used #findingmike to encourage people to share stories about the ‘Mikes’ in their lives - people who had helped them through difficult times and who they wished to thank - and created a life-affirming catalogue of Good Samaritans.

We devised a viral global social media campaign for our documentary The Stranger on the Bridge to underpin the central story of kindness at its heart, challenge stigmas about mental health and build a legacy that would live on after the film.

The idea for the campaign was built around the compassion of the stranger who stopped to help Jonny when he was on Waterloo Bridge. Just as that human contact was pivotal, we wanted to embrace the power of connection as a force for good. #findingmike (spoiler alert) not only helped Jonny track down his stranger but also opened up conversations about mental health.

It became one of the biggest social campaigns of the year. Followed by more than 350 million people. Trended in 25 countries. Outperformed #obama #beyonce and #manchesterunited

After the film we used #findingmike to encourage people to share stories about the ‘Mikes’ in their lives - people who had helped them through difficult times and who they wished to thank - and created a life-affirming catalogue of Good Samaritans.